20 years of Häagen-Dazs mooncakes

For 20 years, Häagen-Dazs mooncakes have been a key part of the Mid-Autumn Festival in China and other regions in Asia.

Mooncake innovation

People deliver mooncake as gifts to relatives, friends, clients and teachers, among others – similar to the gift-giving tradition around the Christmas holidays in many other parts of the world. The Mid-Autumn Festival is celebrated on the 15th day of the eighth month in the Chinese lunar calendar (Oct. 4, this year), when the moon is at its fullest and roundest.