The story of Chef Wendell

As Cinnamon Toast Crunch marks its 30th birthday this year, the brand team is also taking time to salute Chef Wendell, the cereal’s baker.
wendell cinnamon toast crunch

CTC’s most famous chef

The cereal debuted in 1984. Wendell went to work at that time too – along with his two sidekick bakers, Bob and Quello – and first appeared on the CTC box and in advertising in 1987.